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Yo e? Three words
repeated from my header ? "target customers online."

Some do and don'ts, with the do's first:

1)Think digital marketing ? use keywords your customers may punch in
to a search engine to find your site throughout your overall online
and offline marketing processes. This forces you to stay focused on
your customer niche and ensures context relevancy for your web site.
The latter is becoming critical to garner high rankings on Alta
Vista, Google and Inktomi.

2)Advertise cost-effectively online where your customers go - this
doesn't have to be top tier web sites (more expensive typically); but
can be second or third tier community sites. Use online media buying
to save money; look at One Media Place, formerly Ad Auction for some
unsold inventory and bid with the best of them for a deal!
http:www.onemediaplace

3)Feature opt-in e-mail as a centerpiece of your marketing campaign ?
now is the time to negotiate a 90-120 day media plan with some of the
market leaders. Yes Mail (one of our favorites) is offering a
discount of 10-30%. And Cheap Roman Josi Shirt , use HTML rich media, your ad copy will look
much better, in turn driving a better clickthrough results; but only
if you are a B2C if B2B then don't use HTML, just plain text.

4)Immerse your business with the online community ? post to
Newsgroups announcing a special